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(as of Dec 05, 2025 10:09:52 UTC – Details)
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Publisher : Penguin USA; Reprint edition (25 February 2003)
Language : English
Paperback : 240 pages
ISBN-10 : 0142001902
ISBN-13 : 978-0142001905
Reading age : 5 years and up
Item Weight : 221 g
Dimensions : 21.08 x 14.22 x 1.78 cm
Packer : Penguin Group
Generic Name : 1
Best Sellers Rank: #541,560 in Books (See Top 100 in Books) #2,387 in Entrepreneurship (Books) #20,318 in Analysis & Strategy #44,690 in Reference (Books)
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