Price: ₹399 - ₹265.00
(as of Dec 03, 2025 17:59:17 UTC – Details)
Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It’s not luck. It’s not talent―it’s strategy.
In this no-nonsense guide, Varun and Achina Mayya―creators of multiple successful YouTube channels and online businesses―reveal the strategies, tactics and insider knowledge that have helped them master the art and science of content creation.
The content will help you learn:
Why most content strategies fail, and how to craft one that worksThe real way algorithms operate (and how to use them to your advantage)The secret language of engagement that turns viewers into loyal fansProven methods to monetize without alienating your audienceHow to avoid the most common pitfalls that trap content creators
You can also go behind the scenes with guest experts Shirsh Bajpai and Martin Noronha as they dive deep into the technical aspects of video editing, production and more, and offer actionable insights that will immediately elevate your content.
Whether you’re a budding YouTuber, an entrepreneur or a seasoned creator looking to scale, this book is your blueprint for building a sustainable, impactful career in content creation.
From the Publisher
Publisher : Penguin eBury Press (11 November 2024)
Language : English
Paperback : 336 pages
ISBN-10 : 0143465228
ISBN-13 : 978-0143465225
Item Weight : 318 g
Dimensions : 12.7 x 2.13 x 20.32 cm
Country of Origin : India
Net Quantity : 500.00 Grams
Importer : Penguin Random House India Pvt Ltd
Packer : Penguin Random House India Pvt Ltd
Generic Name : Book
Best Sellers Rank: #6,206 in Books (See Top 100 in Books) #16 in Internet & Social Media (Books) #25 in Management #194 in Self-Help for Success
Customer Reviews: 4.3 4.3 out of 5 stars 89 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Customers say
Customers find the book highly readable, with one noting it’s no BS and to the point. They appreciate it as a resource for content creators, particularly recommending it for beginners and intermediate level creators.
